https://www.melindasommerfeld.com/success-stories daily 0.75 2025-02-20 https://www.melindasommerfeld.com/success-stories/complex-can-be-beautiful monthly 0.5 2022-11-09 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1667960490623-O0JHA2RG8Q3K0HAA7JBO/unsplash-image-2Tnr1FMHy2g.jpg Oh Joy! - Complex Can Be Beautiful - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.melindasommerfeld.com/success-stories/65-days-major-campaign monthly 0.5 2025-02-20 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1618755641956-Y370I63VXWA840XYFTPJ/unsplash-image-8ryz8T0bWx4.jpg Oh Joy! - 65 days for a major campaign - one :60 TV spot six :30 TV spots three :15 TV spots four :05 TV spots one :60 radio spot three :30 radio spots three :15 radio spots one :30 Pandora spot + graphics six billboards various print ads (sizes and creative messages) various digital ads (sizes and creative messages) social media partnerships social media campaigns website landing pages templates for lobby banners, digital signage, email blasts, etc. https://www.melindasommerfeld.com/success-stories/how-about-a-billboard monthly 0.5 2020-07-14 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1592876450810-H4DNOWFP7CGD6ECVOL83/image-asset.jpeg Oh Joy! - “How about a billboard?” - Marketing Strategy https://www.melindasommerfeld.com/success-stories/car-t-cell-pr-marketing monthly 0.5 2020-07-16 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1594242249378-FMIQK6ZR0ZW2KCS2MTFB/JPEG_20180326_182422_2016670492.jpg Oh Joy! - CAR T-cell PR: From Clinical Trials to Standard of Care - Featured (L to R): Key PR team member, Jenny N., and myself at the 2018 PAMN Conference https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1592881654437-6RKIJ69WP9Y5MP3GIE9H/image-asset.jpeg Oh Joy! - CAR T-cell PR: From Clinical Trials to Standard of Care - Marketing Program Management https://www.melindasommerfeld.com/success-stories/siloed-success-gap-reveue monthly 0.5 2025-02-05 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1588526705897-3FCTA6BHGNHT2JG8NH8F/image-asset.jpeg Oh Joy! - Siloed Success Led to Gap in Revenue - Marketing Program Management https://www.melindasommerfeld.com/success-stories/strategic-alignment monthly 0.5 2020-04-19 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1587311752109-Z7X0LVGG71B371MCZJRS/image-asset.jpeg Oh Joy! - Strategic Alignment is Now Imperative - Marketing Strategic Planning https://www.melindasommerfeld.com/success-stories/seeking-those-that-do-know monthly 0.5 2020-03-30 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1585570626301-TVSQMA7QMV1B7PNJU0ER/image-asset.jpeg Oh Joy! - Seeking out the answers from those that do know - Marketing Strategic Planning https://www.melindasommerfeld.com/success-stories/gaining-media-coverage monthly 0.5 2020-03-30 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1584812959521-EMXJ5WUCAYTO4DFGQWOV/image-asset.jpeg Oh Joy! - What’s stopping us from gaining media coverage? - Marketing Program Management https://www.melindasommerfeld.com/success-stories/website-into-10-steps monthly 0.5 2020-03-30 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1583592554886-MNFE77EES7F6PUM1H4YO/20200229_080538.jpg Oh Joy! - A website project broken down into 10 steps - Content Development Featured in photo: Original illustration from Graeson Sommerfeld https://www.melindasommerfeld.com/success-stories/tag/Content+Development monthly 0.5 https://www.melindasommerfeld.com/success-stories/tag/Marketing+Strategic+Planning monthly 0.5 https://www.melindasommerfeld.com/success-stories/tag/Marketing+Program+Management monthly 0.5 https://www.melindasommerfeld.com/email-stories daily 0.75 2025-04-21 https://www.melindasommerfeld.com/email-stories/curious-story monthly 0.5 2025-04-21 https://www.melindasommerfeld.com/email-stories/five-year-milestone monthly 0.5 2025-04-01 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/488f239c-e71e-4cea-ab74-c572c3fdffae/Melinda+Five+Years.png Email Stories - a five year milestone - A Reflection https://www.melindasommerfeld.com/email-stories/powerful-knew monthly 0.5 2025-04-01 https://www.melindasommerfeld.com/email-stories/confidence-project monthly 0.5 2025-02-17 https://www.melindasommerfeld.com/email-stories/any-given-moment monthly 0.5 2025-02-17 https://www.melindasommerfeld.com/email-stories/2024-life-moments monthly 0.5 2025-02-17 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/a3b36ae0-9586-4b2c-a6e3-bc317ef7250b/2024moments.jpg Email Stories - life’s moments - Make it stand out Over 100 moments captured in 2024! https://www.melindasommerfeld.com/email-stories/changed-my-mind monthly 0.5 2025-02-14 https://www.melindasommerfeld.com/email-stories/blog-how-can-i-get-to-yes monthly 0.5 2025-02-05 https://www.melindasommerfeld.com/email-stories/blog-ask-me-story monthly 0.5 2025-02-05 https://www.melindasommerfeld.com/email-stories/blog-quitting-my-weaknesses monthly 0.5 2025-02-05 https://www.melindasommerfeld.com/howhelp daily 0.75 2025-01-06 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1582992574135-OFB44AXAQTEAYUPOM2CV/image-asset.png https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1582992983862-1QZNAUXASI0332ARA73W/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1582992657958-ZE39L8TXRY1LEGONHR25/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1584814313913-PRMEME2KWJP0P1F6XU0Q/image-asset.jpeg https://www.melindasommerfeld.com/home daily 1.0 2025-01-06 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/949ce400-48ae-4d3e-bc97-73785a568316/AP-Sommerfield-2022-51.jpg https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/8aaa8857-1eda-433a-b132-c65fa7bf6d1c/AP-Sommerfield-2022-7.jpg https://www.melindasommerfeld.com/contact-services daily 0.75 2024-05-10 https://www.melindasommerfeld.com/about daily 0.75 2023-04-27 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1582991228886-WXUPFBRORCESYVBFB31E/image-asset.jpeg Positively Me - To know me you’ll quickly understand that I reflect on situations, projects and life to ensure I understand the part I played and to see if there are any aspects to gleam and grow from. I have managed thousands of projects, campaigns, client meetings, executive presentations … you name it, there’s a strong chance I somehow experienced it. Here are some of the reflections I have from the past: Humility - without it, I stop listening and learning Relationships - it’s how I manage to move things from point A to point B and have a lot of fun along the way Clarity - it’s essential to the success of everything I do Goodness - without it, nothing is worth it and I won’t compromise being a good human first Worth - everyone has it and when it gets lost, I’ll help highlight it Creativity - it’s my jam and extends into creative problem solving Failure - it’s inevitable and not a bad thing to embrace Hope - belief in that I/we can solve what’s in front of us Faith - instilling support in others so they have the confidence to deliver great things Reality - yep, it exists and is very real and nope, not everyone lives in it and I’ll need patience to understand Expertise - it comes in time and I hold plenty of wonderful pieces to help others Quality - a continued "gut-check” with double checks for accuracy Integrity - knowing where I can and can’t add value and being transparent and accountable https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/26442208-83cb-498a-bab1-71c34394ef11/AP-Sommerfeld-2022-1.jpg Positively Me Photo taken by Ariel Panowicz https://www.melindasommerfeld.com/highfives daily 0.75 2025-01-10 https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1715650483014-6GBQNV378EFO2DAKFQ92/GettyImages-1202881462.jpg https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1660689879110-4BCS8CGYX1JLHE1CAB3U/unsplash-image-PfmjLKVTyqA.jpg https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1657844969036-BX3BDP1SPFA6QXP3YIOH/unsplash-image-QMwkGYFDjiE.jpg https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1618531068359-3I7UBQOP4QDCROSQ5CF7/unsplash-image-GOMhuCj-O9w.jpg https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1715651236372-MQHB35FRLQIMZNJ8UWQR/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5e4c8f6ed3355069ce9af208/1618525660204-ES98PWSAUBP1L5HKLU2L/unsplash-image-ukzHlkoz1IE.jpg https://www.melindasommerfeld.com/email daily 0.75 2025-01-16